Tensis
BRANDING
Tensis is an established, professional software development company with an extensive suite of Expert Knowledge Automation software. They integrate carefully chosen AI functionality to enhance their proven technology. This melding of innovation and reliability enables Tensis to resolve complex enterprise problems and streamline workflows, to make users’ lives simpler and more efficient.
Ahead of the curve
Tensis’ values and positioning in the market are that of innovation and efficiency in the ever-growing industry of AI powered automation software. The scope and range of digital products offered by Tensis continues to grow, therefore the first challenge was to design a logo and overall visual identity with more than solely the current offering in mind. The branding brief presented to us by the client stated that the overall tone should resonate with innovation, simplicity, and efficiency, underpinned by a strong sense of professionalism. The style should be modern, clean, and approachable, emphasizing our user-centric approach to software design.
The Tensis logo embodies the perfect fusion of innovation, efficiency, creativity and opportunity, creating a powerful visual representation of the brand’s core values. The hero logo, a combination of brandmark and wordmark combines minimal elegance with bold creativity.
The logo features a dynamic and forward-looking brandmark that encapsulates the essence of innovation, efficiency and progression. This abstract mark consists of 2 bold-weight semi-circles curved to create a simple lowercase ‘t’ shape to hint at the idea of being ‘ahead of the curve’. The mark was designed to be instantly recognisable and memorable.
The basis of the wordmark is a timeless sans-serif with subtle tweaks to add a unique sense of individuality, and to follow the minimal aesthetic created by the brandmark. The wordmark boasts a modern and clean aesthetic, reflecting Tensis’ commitment to cutting- edge technology and efficient solutions. The lines and shapes are sleek, sophisticated, and well-balanced, instilling a sense of professionalism.
Colour Palette
The Tensis color palette is carefully curated to evoke a sense of trust, reliability and innovation while infusing a touch of modernity and creativity. Dominated by various shades of blue, the palette conveys a sense of professionalism and expertise.
The cohesive combination of various blues, supported by contrasting neutrals, creates an engaging and memorable palette that resonates with the company’s tech expertise and cutting-edge identity. Whether for digital interfaces, marketing materials, or any brand representation, this color palette confidently communicates the company’s values and aspirations.
Typography
The hero typeface for Tensis is RB Campton Neue. This typeface should always be used when available on all digital or print assets.
The secondary typeface is Aaux Next. This typeface is a web font pre-loaded onto PCs and Macs. Aaux Next should be used where Campton Neue is not available or when sharing media with those outside the business who won’t have Campton Neue on their device. These include things like email signatures or on powerpoint presentations ect.
A set of product logos were created for Tensis’ individual applications. Each logo has individual character and a unique icon which helps the logo stand out. However the style and aesthetic of each logo is linked to add an element of recognisability back to the Tensis parent brand.
Tensis
– Steve Hantos
CEO & MD
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