Emmpressit

BRANDING

Emmpressit are a full-service Marketing services partner offering specialist marketing knowledge with a client first, solutions driven approach. Emmpressit create, implement and deliver technology-first, customised marketing and fulfilment solutions that drive unlimited possibility for business growth and success.

Inspiring Possibility

Inspiring Possibility

Emmpressit Pty Ltd engaged JFD Studio™ for a full rebrand, including brand strategy, identity design and an array of print and digital assets including a complete website design. The challenge presented by the Emmpressit team was to create a brand identity with a clear and confident positioning in the market and a visual systems to created a connection between their wide range of services.

Using the expertise of a brand strategist, JFD Studio™ conducted a set of workshops to understand and analyse the values and personality of the business. The information gathered from these workshops informed a strategic approach to the brand positioning which included a tagline, brand essence (vision, mission, values), tone of voice, brand messaging and capabilities.

The brand strategy, summed up in the tagline ‘Inspiring Possibility’, aims to communicate the idea that Emmpressit are an end-to-end partner for
businesses/agencies to deliver omnichannel marketing solutions that drive growth and success. The strategy was to exude a ‘nothing is impossible’ attitude, offering specialist marketing knowledge with a client first, solutions driven approach. Emmpressit create, implement and deliver technology-first, customised marketing and fulfilment solutions.

The Emmpressit brandmark is an integral part of the visual identity and has been designed with a few key aspects in mind to adequately represent the brand, it’s ethos and values.

Inspiring Possibility
‘Inspiring Possibility’, the Emmpressit tagline represents the business’ ability to inspire and create possibility by providing practical and progressive expertise. To visually communicate this concept the brandmark has taken the form of an impossible shape, two interlocking rings which are woven in an impossible way. This impossible shape is a metaphor for the ability of the Emmpressit team to go over and above and inspire possibility by making the seemingly impossible, possible.

The Emmpressit Approach
The ‘Emmpressit Approach’ is the way in which the business seamlessly connects their unique capabilities, their process of integrated marketing and client first approach. This concept of inter-connectedness is an integral part of what makes Emmpressit unique and is visualised in the brandmark in the form of two interlocking loops, much like links in a chain. This link represents the connection between the business’ capabilities as well as the link between Emmpressit and client.

The Emmpressit colour palette is a harmonious blend of hero and secondary colours, carefully chosen to convey energy, professionalism and versatility. This comprehensive palette enables Emmpressit to create consistent, impactful visuals across diverse applications and mediums. The Emmpressit business pillars include Print, Promotional, Digital and Extended Reality. All of the services offered fall under one of these categories and to create a clear differentiation between these pillars we have allocated the above colours for each.

The form and style of unique elements of the Emmpressit brandmark are carried accross to the style in which the icons have been designed to create a visual connection between all Emmpressit graphics. These unique elements include; the smooth curve of the bold linework and line-breaks to show separation or overlap between different elements.

Aligning the graphic style of Emmpressit’s iconography with it’s brand mark is crucial for consistent brand communication. This alignment ensures a unified visual language across all materials, enhancing brand recognition and professionalism. The consistent style facilitates versatile application across mediums, while fostering emotional connections and trust among the audience. Overall, this alignment strengthens the brand’s impact and identity in a cohesive and compelling manner.

Emmpressit

We brought Jesse Funk Design on board to give our Emmpressit brand a refresh, and it was a decision that felt right from the start. Jesse’s not your run-of-the-mill designer. He took us through a thoughtful, explorative and self-reflection journey from brainstorming sessions to the big reveal, making sure that every step fit in with our vision. The final Brandmark and Brand assets Jesse provided turned our thoughts into reality, giving us everything we needed to go to market confidently.

– Micki Stratis

HEAD OF DIGITAL MARKETING

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